Mastering the Core Competitiveness and Creating a Highland for Seed Industry Innovation

Recently, the "Winning Leader 2019" Xi'an Marketing Summit of Beijing Lianchuang Seed Industry North Division was successfully concluded in Lintong, Shaanxi. In the past year, the domestic seed industry is destined to be a milestone year. Under the superposition of factors such as variety blowout, breeding iteration and market complex changes, enterprises are facing more severe pressure and challenges.

However, judging from the companies listed in the 2018 annual report of listed companies on the NEEQ, there are still many high-quality companies in the market. Among them, the performance of Beijing Lianchuang Seed Industry Co., Ltd., a company listed on the New Third Board, ranks among the top three seed enterprises in the country, and its operating income increased by 35.65% year-on-year.

According to authoritative data, in 2018, there were 631 new corn varieties under national review, which was 3.7 times the number of 171 varieties reviewed in 2017. Up to now, there are more than 2,000 varieties of corn seeds in the national corn seed market, and the approved varieties have entered the "blowout" period.

Thousands of varieties compete for the market, and the final result is a big wave to wash away the sand. How to achieve a strong breakout? Wang Yibo, chairman of Beijing Lianchuang Seed Industry Co., Ltd., put it concisely: "To win a variety, there must be a leading variety that belongs to Lianchuang Seed Industry."

Therefore, in breeding research and development, it is necessary to come up with leading varieties belonging to Lianchuang Seed Industry as soon as possible. As of November 2018, the company has independently researched and developed 37 new maize varieties that have passed the national and provincial approvals, of which 16 have passed the national approval and 5 have been approved (approved) by more than 5 provinces; 87 new plant varieties have been declared for protection, and the 49 new variety rights.

Among them, the representative corn variety "Yufeng 303" has completed the approval procedures for the four major corn producing areas of Huanghuaihai, North East China, Northwest and Southwest my country in one fell swoop, achieving the feat of full coverage of the main corn producing areas across the country. It has risen against the trend for four consecutive years and has grown into the main corn variety in my country!

It is understood that as a technology-based seed enterprise integrating research and development of new crop varieties, seed production, processing, sales and technical services, and one of the first batch of "integrated breeding, breeding and promotion" seed enterprises of the Ministry of Agriculture, Beijing Lianchuang Seed Industry Co., Ltd. In January 2014, it became the only seed company listed on the "New Third Board" (National Equities Exchange and Quotations).

Behind the series of honors is the "sword of a new breed" that Wang Yibo spent seven years grinding out. Wang Yibo summarized the scientific research model he adopted as "selective innovation, superimposed transcendence".

In 2018, Yufeng 303 gained a high reputation in the market with its high and stable yield, wide adaptability, fast dehydration, suitable machine harvesting, strong resistance, especially high temperature and heat damage, no flower seeds, good fruiting, and strong resistance to rust and bacterial wilt. Approved! Withstand every adverse situation!

Even in the cold winter of the industry, it can suddenly emerge and break through against the trend. This is mainly attributable to the company's operating model for the coordinated development of scientific research products, industrial layout, and multi-channel operations. "In the future, we will build more leading products and high-end brands. While maintaining our advantages, we will implement stricter management systems and lead the development of the industry," said Wang Yibo. At present, the company mainly produces products in Huanghuai, North China, Northeast, Northwest and Southwest China The area is fully covered, more than 339 test points have been set up, and a land area of 1,500 mu has formed a new corn variety testing system covering the main corn producing areas in my country.

A seed can change a world. Shi Zeqi, vice president of Beijing Lianchuang Seed Industry Co., Ltd., also put forward a similar point of view. He believes that the competition of the seed industry in the future must be the competition of scientific research strength. In terms of corn breeding, Lianchuang Seed has 4 breeding stations in Zhengzhou, Tieling, Harbin and Chengdu and 3 breeding bases in Beijing, Zhangye and Hainan, and has achieved full coverage of the 4 major corn producing areas.

Among them, in 2019, the first corn green channel regional trials will be opened in Huanghuaihai (A, B, C), East China and North (A, B), northern middle maturity, northern middle early maturity, northern early maturity, northern extreme early maturity, northwest, southwest, etc. 11 sets of test layouts, to a certain extent, achieve "*breeding".

Survival of the fittest and natural selection are the basic laws of biological evolution and even market competition. We must be soberly aware that innovation is the ultimate force for social progress. In the era when varieties are king, variety innovation is always the core competitiveness of seed companies.

China's seed industry is currently in a period of great change, and Beijing Lianchuang is also actively "arranging troops".

Due to the frequent occurrence of natural climatic disasters and other issues, under the goal of ensuring income, farmers' strategy for selecting seeds has gradually developed from the single pursuit of high yield in the past to diversified needs such as stable yield, high resistance, and quality.

"In the past, seed companies provided seeds to farmers, and in the future, they will provide farmers with complete sets of solutions," said Peng Zebin, president of Beijing Lianchuang Seed Industry Co., Ltd., at the marketing summit: "Lianchuang's SAVE marketing refers to a It is a new model that changes from focusing on products to solutions, channels to entrances, prices to values, and promotions to publicity and education. became a huge fan of the breed."

The right to enter the market of varieties is given to enterprises, the right to select varieties is given to the market, and the power to determine varieties is given to farmers. Although the reform of corn variety management method is only a small step in reducing production capacity, it is a big step in promoting the seed industry to advance in the direction of innovation.

In this marketing meeting, the outstanding achievements of Lianchuang Seed Industry were summarized, and the current status and future of China's seed industry were sorted out and analyzed in detail. Applause.

The dealers all said that the more difficult the time, the more we must strengthen our study. Through this meeting, not only can you listen closely to the forward-looking ideas of enterprise leaders, but you can also participate in the exclusive classes of many top experts to share practical "dry goods".